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From Unsalable to Unstoppable: How I Rescued a Failing SaaS Product in 6 Months

SaaS Turnaround

The Problem

A promising startup was facing a crisis. Their flagship SaaS product was plagued with performance issues and scalability limits, making it unsellable to large enterprise clients. Technical debt was threatening to sink the company right before a critical funding round.

My Approach

I was initially hired as the Chief Architect; after I joined, the CTO left within a month, and I was promoted to the Head of Engineering.

I conducted a rapid diagnostic, identifying the core architectural flaws. Instead of a complete rewrite, we led a targeted refactoring of the backend database and API layers, implemented a robust CI/CD pipeline, and introduced rigorous performance testing. We also took over management of the offshore team, instilling new development standards.

The Result

Within six months, the product was transformed. Post-launch, it experienced zero technical issues (CEO-verified), leading to a successful Series B funding round. The product became the company’s reliable revenue engine, not its biggest liability.

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